When working for Beau Brummell necktie manufacturers, 28-year-old Ralph Lauren already have their own views on the new tie style, he wants to personally design. President agreed to let Lauren set up their own product line. Lauren love sports, so named for the "Polo." He was contrarian, design advanced materials handcrafted wide tie.
He Empire State Building a Showroom "a drawer" start work, and personally the goods to the various stores. At the beginning of the first year of business, he sold $ 500,000 worth of ties to the prestigious men's brands, including Paul Stuart, Neiman Marcus and Bloomingdale's.
This is not just related to the tie, but my commitment to my own. I promise to do the things they love and devotion. It is really exciting. Later, I gradually developed business areas from ties to the entire field. (1992) I called Polo, because it is a sensual and international movement. Quiet and pay attention to sports, great style. So Luo precisely reflects tie and clothing lifestyle. (2000)